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Uncover Your Unconscious Bias with a Simple Test


Unconscious bias, a fascinating facet of human psychology, significantly influences our perceptions, interactions, and decision-making. Rooted in our evolutionary history, these automatic mental shortcuts aided our ancestors in quick assessments of their surroundings, often without conscious awareness. Although once vital for survival, these biases can inadvertently lead to unfair judgments and decisions in today's diverse and intricate world.

Woman's head with multiple images from the world inside.

The Universal Nature of Unconscious Bias

Unconscious bias is a universal trait inherent in everyone, transcending backgrounds and beliefs. Its origins can be traced back to early humans' need for swift reactions in the face of danger. In those times, the ability to quickly assess potential threats was crucial for survival. Consequently, our ancestors developed a predisposition towards making rapid judgments – a trait that has been ingrained in our psyche over millennia.

The Stealthy Impact of Unconscious Bias

Research into unconscious bias sheds light on its pervasive influence on our perceptions and decisions. These biases operate beneath our conscious awareness and often impact our split-second judgments. Even individuals with the best of intentions can inadvertently exhibit biases they are oblivious to. Such biases can lead to unintentional discriminatory behaviour, favouring (or disfavouring) certain groups based on characteristics such as race, gender, sexuality, socioeconomic status, or others.

The Subtle Threat to Marginalised Groups

Unconscious bias poses a subtle yet significant threat to marginalised groups and individuals who deviate from the perceived norm. These biases can manifest as microaggressions, subtle exclusion, and unequal treatment. For instance, an unconscious bias might lead someone to associate a particular gender identity with certain roles or attributes, potentially influencing decisions made during job interviews, promotions, and other pivotal situations.

Computer keyboard buttons arranged into the word "BIAS".

Unconscious Bias and LGBTQ+ Perception

Unconscious bias has a notable impact on perceptions of LGBTQ+ individuals. A bias against sexual orientation or gender identity can result in negative stereotypes, influencing how people view, interact with, and advocate for LGBTQ+ rights and equality. Research underscores the potential harm: a study by Yale University indicated that unconscious bias can significantly impact hiring decisions for LGBTQ+ job candidates.

For instance, let's consider a scenario where an LGBTQ+ candidate is interviewed for a managerial role. If an interviewer unconsciously associates leadership traits with certain gender identities, it might lead to a biased evaluation of the candidate's suitability for the position. Such biases could potentially deprive talented individuals of opportunities they rightfully deserve.

Countering Unconscious Bias

Acknowledging and addressing unconscious bias is a pivotal step towards fostering a fair and inclusive society. Both individuals and organisations can take proactive measures to mitigate its effects. A powerful tool in this endeavour is the Implicit Association Test (IAT), developed by Harvard University researchers. This test assesses an individual's unconscious associations with various traits, providing insights into hidden biases.

To counteract unconscious bias, engaging in introspection is essential. When faced with a biased thought, pause and reflect on its origin. Is it influenced by past experiences, stereotypes, or societal norms? By questioning these thoughts, you can cultivate a heightened awareness of your biases and make more impartial decisions.


Unconscious bias remains an integral part of human cognition, a remnant of our evolutionary history. However, awareness and education hold the key to mitigating its detrimental consequences. As we navigate a world rich in diversity, it's imperative to remember the adage, "You're not responsible for your first thought, but you are responsible for your second thought and your first action." Through conscious awareness, empathy, and intentional decision-making, we can collectively shape a more just, equitable, and inclusive society.

Implicit Association Test (IAT) link:


1 Comment

Aug 14, 2023

So interesting, love the test too!

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